In marketing and advertising, color is used as an emotional cue.
Today, Google is the largest and most used web-based search engine in the world.
Back then, it was a radical departure from the Worldwide Web and the tech companies that dominated the space – think companies like AOL, Altavista, Web Crawler, Yahoo! and Ask Jeeves. Their company, Google, officially launched in 1998. The search engine was based on an algorithm developed by then Stanford University students Larry Page and Sergey Brin. The Google wordmark logo is comprised of primary colors – red, blue and yellow – but then there is that green ‘L’ popping out of the mix.
For instance, when it comes to logos, few are more recognizable than Google. While the search engine giant Google turns a youthful 21 this September, without a doubt the company has achieved incredible things in its short lifespan.
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